Fast – rising live – learning and Creator – economy platform Hallos has called for stronger partnership with government agencies, educational institutions, development organisations, media houses and private sector stakeholders to advance the Creator economy as a credible engine for mass employment, youth prosperity and inclusive growth.
The appeal was made during a sensitization and stakeholders engagement forum in Enugu where participants examined how creator economy is unlocking new income streams for young people, many of whom are earning significantly above conventional minimum wage levels.
Speaking at the event, Co – Founder and Chief Executive Officer, Hallos, Alexandra Oseji – Uzona renewed the call for increase Investment in a internet penetration, reliable power supply, digital infrastructure, creative studios and youth – forces innovation hub across Nigeria, especially the South – East.
Describing the Creator economy as one of the most accessible and scalable employment frontiers globally, he noted that with the basic tools, such as Smartphone, International access and creative skills, young people can build audiences, monetisation knowledge and generate sustainable income without heavy capital investment or long – career pathways.
According to Uzona, the creator economy offers low – barrier entry into diverse professions, including content creation, social media influencing, live tutoring and digital coaching, video production, podcasting, graphic design, music, and performance arts, digital marketing, merchandise design, e – commerce, and community management. The activities support a broader value chain spanning production, distribution technology and management.
The Hallos Co – founder explained global projections place the creator economy in the hundreds of billions of dollars, with millions of creators worldwide earning sustainable incomes, stressing that Hallos is focused on localising these opportunities to ensure African youths can participate meaningfully and compete globally.
Uzona further explained that Hallos operates a live – learning and creator – focused platform that integrates education, gamifed, quizzes merchandising and voluntary fan donations, into a single ecosystem.
Through the platform, creators can host live learning sessions, and masterclasses, earn from quizzes and challenges, sell branded merchandise, receive voluntary donations, build communities around their expertise and organise monetisable podcast.
As part of expansion drive, Hallos also unveiled plans to equip millions of youths and women with digital skills monetisation opportunities through the Learning 247 Hallos commitment aimed at integrating Nigeria’s South – East into the rapidly expanding global creator economy.
Uzona said the Creator economy driven by social media platforms, streaming services, digital commerce and content monetisation tools has evolved into a major global industry capable of generating wealth, creating Jobs and expanding export earning. He stressed that social media should no longer be viewed as a recreational space but as a viable business environment for wealth creation.
“The focus should not just be content creation alone but on businesses around content. It is about value creation and structured digital entrepreneurship,” he said.
He disclosed that Hallos targets reaching above 10 million youths nationwide, with over 5,000 already across its programmes, while placing strong emphasis in bridging the gender gap by empowering women and girls through target digital training, mentorship and access to monetisation platforms.
As the digital economy continued, to expand, Hallos said the creators economy stand out as a practical and scalable solution to youth employment, offering of low entry barriers and global earning potential. Diverse couradges for for building a personal brand are available on the Hallos’s website.
The company reaffirmed its commitment to bridging the gap between target and income, enabling young Africans to earn well above minimum through creativity, knowledge and structured participation in global digital economy.
